Market Force Information, Inc., and its wholly owned subsidiaries (“Market Force”, “we”, “us” or “our”), is committed to protecting and respecting your privacy.


This policy aims to help you to understand what information we might collect, use, share, and keep about you. This policy may change from time to time so please check back here frequently.

This policy applies to:

  • Visitors to any of our public websites, including but not limited to,, and (“our Sites”) who:
    • request information by e-mail or telephone,
    • who apply for one of the vacancies listed on our careers website, or
    • sign up as independent contractors (“Independent Contractors”) to provide mystery shopping, merchandising, theatre checking and similar services.
  • User of any of the services accessible through our Sites.
  • Users of Eyes:on (version 1) mobile application software (“App”) available to download from GooglePlay and App Store once you have downloaded a copy of the App onto your mobile telephone, handheld or other devices (“Device”); and
  • User of any of the services accessible through the App.

Please read this policy carefully to understand our practices regarding your personal data and how we will treat it. If you disagree with any of the terms of this Privacy Policy, you should immediately cease the use of the Site or the App, as applicable. This policy should be read together with the terms of use applicable to the Sites and the App, as applicable (“the Terms of Use”).


We may collect and process the following data about you (together “Personal Data”):

Information you give us.

Personal information you provide voluntarily to us. This includes information you provide when you register, register to use the App, download or register the App, subscribe to any of our services, search for an App or service, share data via an App's social media functions, enter a competition, promotion or survey, apply for a job vacancy, request information regarding our services or company and when you report a problem with the App or any of our services.

The personal information you give us may include your first and last name, address, e-mail address and phone number, national insurance number, place of birth, date of birth, age, nationality, username (or ‘Shopper ID’) and password, the Device's phone number and other registration information, financial information, and personal description.

If you contact us by mail, email, web or phone, we may keep a record of that correspondence.

You do not have to provide us with any sensitive personal information. Sensitive personal information includes information relating to your racial or ethnic origin, political opinions, religious beliefs, trade union membership, physical or mental health, sexual orientation, or criminal offences, sentences, proceedings or allegations. If you choose to provide us with sensitive personal information, by submitting that information to us, you are providing your consent to those details being collected and otherwise processed by us.

Information we collect from your device.

Technical information, including the type of mobile device you use, a unique device identifier (for example, your Device's IMEI number, the MAC address of the Device's wireless network interface, or the mobile phone number used by the Device), mobile network information, your mobile operating system, the type of mobile browser you use and time zone setting.

Content Information

Information stored on your Device, which you provide voluntarily to us, including contact information, friends lists, login information, photos, videos or other digital content and check ins.

Log Information.

Details of your use of any of our Apps including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.

Location Information

We may also use GPS technology to determine your current location. Some of our location-enabled services require your personal data for the feature to work. If you wish to use the particular feature, you will be asked to consent to your data being used for this purpose. You can withdraw your consent at any time by turning off access via your device settings.

Third Party Information

We work closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.


For detailed information on the cookies we use and the purposes for which we use them, please see our cookie policy.


When you register with us as a mystery shopper or auditor, we may use information we collect from you to:

  • include you on your list of mystery shoppers;
  • manage your account;
  • collect and maintain historical information about your mystery shopping assignments and payments and administer payments;
  • carry out our obligations arising from any contracts entered into between you and us and to provide you with the information and services that you request from us;
  • provide you with information about shopping opportunities and other services we offer that are similar to those that you have already enquired about;
  • notify you about changes to our service; or
  • ensure that content from our Site is presented in the most effective manner for you and for your computer, or;
  • ask for your participation in optional surveys to provide information regarding your buying habits, shopping preferences and related information

Other uses

When you participate in surveys or contests, your information may be used to administer the survey or contest, award prizes (if any) and compile aggregated, anonymised information on the results, which we provide to third parties.

We may associate any category of information with any other category of information and will treat the combined information as personal data in accordance with this policy for as long as it is combined.

Disclosure of your information

We do not sell or share your Personal Data with third parties for direct marketing purposes. We only share or disclose it as set out in this Privacy Policy.

We may disclose some or all of the data we collect from you to the following third parties:

Category of data


Personal information, including first and last name, address, e-mail address and phone number SalesForce (

We may disclose your Personal Data to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries.

We may disclose your Personal Data to third parties:

  • If we sell or buy any business or assets, in which case we may disclose your personal data to the prospective or ultimate seller or buyer of such business or assets;
  • if a third party acquires any Market Force Information company or substantially all of its assets, in which case personal data held by it about its customers will be one of the transferred assets;
  • if we are under a duty to disclose or share your personal data in order to comply with any legal or regulatory obligation or request; or
  • in order to:
    • enforce or apply our Terms of Use, the terms and conditions of the use of our Sites and other agreements or to investigate potential breaches; or
    • protect the rights, property or safety of Market Force Information (Europe) Limited (company number 4709509) our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction; or
  • when compiling aggregated or anonymous information for third parties for the purpose of identifying buying habits, shopping preferences and other related information.

    You are never required to provide us with Personal Data. If you do, you do so voluntarily and are deemed to have expressly opted-in and agreed to the collection, use, retention, disclosure, and transfer, including cross-border transfer, of your Personal Data as explained in this Privacy Policy.


    We use servers in several locations to process and store personal data, including cloud-based servers used by third party providers, located within and outside the EEA. These servers are kept in a secure, locked environment with restricted access and we have on our own and in conjunction with the third parties, established physical, electronic and procedural safeguards to protect your information.

    The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. These staff may be engaged in the fulfilment of your request, order or reservation, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.


    The transmission of information via the internet is not secure. Although we will do our best to protect your personal data, we do not encrypt email messages and cannot guarantee the security of your data transmitted to the App or our Sites; any transmission is at your own risk. Once we have received your information, we will use reasonable security measures and precautions, and follow generally accepted standards, to protect Personal Data from loss, misuse, unauthorized access, disclosure, copying, alteration and destruction.

    Where we have given you (or where you have chosen) a password that enables you to access certain parts of the App and/or our Site, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

    Also, ensure that when using features such as social networking, chat room or forums, that you do not submit any Personal Data that you do not want to be seen, collected or used by other users.


    We will retain and use your Personal Data for as long as needed to satisfy the purpose for which it was originally provided, and to ensure compliance with our legal obligations, resolve disputes and as may be reasonably required to respond to potential future claims, and enforce our agreements.


    You have the right to ask us not to process your Personal Data for marketing purposes. We will inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us

    The App or our Site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates (including, but not limited to, websites on which the App or its services are advertised). If you follow a link to any of these websites, please note that these websites and any services that may be accessible through them have their own privacy policies and that we do not accept any responsibility or liability for these policies or for any personal data that may be collected through these websites or services, such as contact and location data. Please check these policies before you submit any personal data to these websites or use these services.


    The Data Protection Laws generally gives you the right to access information held about you. Your right of access can be exercised in accordance with that Act. Any access request may be subject to a nominal fee of to defray our costs in providing you with details of the information we hold about you.


    Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail OR when you next start the App or log onto one our Site]. The new terms may be displayed on-screen and you may be required to read and accept them to continue your use of the App or the Services.


    Questions, comments and requests regarding this privacy policy are welcomed and should be emailed to

    If you live in the United States, questions, comments and requests can also be addressed to Market Force Information, Inc. Post Office Box 270355, Louisville, CO 80027, U.S.A.

    If you live outside the United States, questions, comments and requests can also be addressed to Data Protection, Market Force Information (Europe) Ltd, Mount Mill Farm, Stratford Road, Wicken, Milton Keynes, MK19 6DG

    Our legal status under UK data protection law is that of a data controller, and we have notified the Information Commissioner’s Office in accordance with the Data Protection Act 1998 with registration number Z9429070.



    A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive. The App and our Site use cookies to distinguish you from other users of the App and our Site. This helps us to provide you with a better experience when you browse our website and also allows us to improve the App and our Site.

    We use the following cookies:

    Strictly Necessary Cookies

    These are cookies that are required for the operation of the App and our Site. They include, for example, cookies that enable you to log into secure areas of our Site.

    Analytical/Performance Cookies

    They allow us to recognise and count the number of visitors and to see how visitors move around the App and our Site when they are using it. This helps us to improve the way the App and our Site works, for example, by ensuring that users are finding what they are looking for easily.

    Functionality cookies

    These are used to recognise you when you return to the App and our Site. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

    Targeting cookies

    These cookies record your visit to the App and our Site, the pages you have visited and the links you have followed. We will use this information to make the App and our Site and the advertising displayed on them more relevant to your interests.


    Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.


    You can block most cookies by adjusting your browser settings to allow you to refuse the setting of all or some cookies. However, if you adjust your browser settings to block cookies you may not be able to access all or parts of the App or our Site, or you may not have the best browsing experience you would have if you allowed such cookies. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon you visit the App or our Site.


    When you first visit the Site, you will be notified that if you continue to browse this site without changing your settings, we will assume that you have agreed to receive all cookies on the Site. However, if you would like to, you can change your cookie settings at any time. Please refer to the section above on more information on changing your browser settings.


    To find out more about cookies including how to manage your cookie settings, please visit This link is provided for convenience only and we do not have any control over its content. We therefore make no warranties or representations as to the accuracy or completeness of any of the information appearing on that site nor as to the suitability or quality of any of their products or services.


    Questions, comments and requests regarding this privacy policy are welcomed and should be emailed to

    If you live in the United States, questions, comments and requests can also be addressed to Market Force Information, Inc. Post Office Box 270355, Louisville, CO 80027, U.S.A.

    If you live outside the United States, questions, comments and requests can also be addressed to Data Protection, Market Force Information (Europe) Ltd, Mount Mill Farm, Stratford Road, Wicken, Milton Keynes, MK19 6DG

    Our legal status under UK data protection law is that of a data controller, and we have notified the Information Commissioner’s Office in accordance with the Data Protection Act 1998 with registration number Z9429070.